Marketing Through Microscopy

THE PROBLEM:

A marketing department of a major nanotechnology company wanted to use unique images to showcase the advantages of their product in print advertising and in their upcoming Annual Report distributed to company shareholders.

THE ANALYSIS:

Leveraging extensive field emission scanning electron microscopy (FESEM) and transmission electron microscopy (TEM) capabilities, MVA Scientific Consultants generated digital images of the product at magnifications greater than 40,000x.

THE OUTCOME:

The nanotech company was able to utilize the digital images to tout their product’s unique qualities in advertising and other corporate communications. Some of the images were even displayed as art in the lobby of their corporate headquarters.